We know stuff.
Picard Market Research provides expert consulting, market research and data visualization to help solve business problems.
What we know.
Anything you want to know more about, we can find for you.
Research is a science and an art. Not everyone is adept at asking the right questions or framing a problem to find a solution. We have been curious about everything under the sun for years and know how to find whatever it is you are looking for or don’t even know you need.
Research
Research is the best friend of any business. It keeps you “in the know” and doesn’t let you stray into anecdotal stories or “focus groups of one” when needing to make critical business decisions. Get the real scoop on “what these kids are doing these days” or little known facts about your target customers.
Case Stories
Why Picard Market Research? Karen Picard started the company after working for years on both the agency and client sides of the business. Her keen ability to find opportunities in data has been appreciated by clients big and small and the reviews are in! Let’s talk and Karen can tell you all about the paths to success and how to shine and “wow” your bosses and customers.
Surveys
Eeeeveryone loves a survey, right? Well, not so fast. Is everyone truthful when they take a survey? What are their biases? Do they understand the rating scale? Are they frustrated by the brand experience overall? Have they articulated it well or do you need to follow up with them? We can help.
Product Launches
You have a disease and we have the cure. Or something like that. PMR can help you to figure out the value proposition for your product or digital solution that will attract more customers who will become loyal fans and Promoters.
The Indispensable Truth: Why C-Suite Leaders Need Independent Market Research Consultants
In an era where rapid change is the only constant, CEOs and their C-suite counterparts face an unparalleled challenge: navigating their organizations towards long-term growth while maintaining short-term profitability.
Research is power.
If you have solid research, you can do anything and everything. You can start a business, solve any problem, find a cure. It all starts with a question: What do we want to know? Imagine you already have a report in your hand– maybe it shows you who your customers are, where they are, what…
Competitive intelligence.
You need to know what your biggest competitors are up to– to keep and grow your piece of the pie. Knowing all about your competition is not just “nice to know,” it is “need to know.” Your customers are out there and even if your relationship is solid, there are competitors courting them for their…
Connecting the dots in data.
Picard Market Research provides expert consulting, market research and data visualization to help solve business problems.