So many of us have been working for many, many years. We know people, we have seen a lot and may have seen it all.
With market research, you do see the forest and all of the trees as well. Even trees that are hidden behind other trees and everything else in the forest. Maybe you have a question that you want the opinions of a few niche people to answer. You want to talk to people who know stuff. We can find them and have those discussions.
There are other things that market research is the answer for– and not everyone knows how to find out what they want and need to know with a simple search. There is so much out there nowadays, that we can all get lost in that forest of trees. PMR can take even the most disparate and massive amount of data and connect the dots so that you can see where there are patterns, “aha” moments and just plain garbage.
You know stuff, too.
Who knows your business better than you? Does everyone in your organization know the same stuff and share it for the good of the whole or do some people keep what they know to themselves, for their self-preservation or individual agenda?
Competition within the organization can be healthy to a degree– a sales contest can provide that little extra push to meet the numbers for all of your stakeholders. With a solid marketing and communications strategy based in unbiased market intelligence, you have all of your employees speaking the same language and lifting each other up. You have loads of internal data that can be mined and analyzed and uncover things that will help you to know even more “stuff.”