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You need to know what your biggest competitors are up to– to keep and grow your piece of the pie.

Knowing all about your competition is not just “nice to know,” it is “need to know.” Your customers are out there and even if your relationship is solid, there are competitors courting them for their business. What do your competitors have that you don’t have? Are you the best in the business? Do your customers know that you are?

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Everyone talks about the benefits of having an engaged workforce, attracting the best talent and employee retention, but few do the work to keep the relationships solid.

Some employers felt blind-sided by the “great resignation” or “great re-shuffling” or finding out after the fact that the workforce wanted flexibility in their work-life. When you have the research and the pulse on your workforce and the marketplace, there is no “blind side.” You see clearly and can adjust your strategy so that talent and knowledge doesn’t go out the door, only to give that knowledge to your competition.

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