You need to know what your biggest competitors are up to– to keep and grow your piece of the pie.
Knowing all about your competition is not just “nice to know,” it is “need to know.” Your customers are out there and even if your relationship is solid, there are competitors courting them for their business. What do your competitors have that you don’t have? Are you the best in the business? Do your customers know that you are?
A market research partner like PMR can keep an eye on your competitors while you are doing what you do best in your own space. Uncovering strengths, weaknesses, opportunities and threats will help you to hold onto your customer base and grow in an ever-competitive and changing marketplace.
Your competitors are watching you, too.
Your competitors are competing with you on many levels. They don’t just want to capture more market share– they are also interested in luring away your best talent. They know your strengths and weaknesses and are using that knowledge to craft their strategies and marketing communications.
You can keep your competitive landscape in clear view with solid market research. Sharing this intelligence with your salesforce in clear, easy to understand terms will keep the communication flowing both ways and minimize losses when competing for business.